Summary Communication Theory - 13084 Words

Introduction to Communication Theory: Course Summary Chapter 1: Launching your study What is a theory? What distinguishes a good theory from a bad theory? A theory is a set of systematic informed hunches about the way things work. A good theory goes beyond accepted wisdom and offers explanations and speculations about phenomena. Additionally, a good theory consists of a system of concepts which means that the theorist were able to make connections among his ideas. A theory tends to shape our perception of reality and behaviour and guides us through unknown areas. Images of theory: 1.) Theories as nets: Theories try to explain phenomena. 2.) Theories as lenses: our perception is shaped by the way we want to see things.†¦show more content†¦How does quantitative methods differ from qualitative research methods? Social scientists prefer quantitative research by experiments because it offers precise results. At first they set up set up a hypothesis or research question. They develop a cause-and-effect relationship by deliberately changing one independent variable and observe the effect on a dependent variable. Then they evaluate the collected data and draw a conclusion. For example, viewers of a commercial will be more attracted if they trust the celebrity shown in the advert. While quantitative research records data in numerical orders, interpretive scholars use qualitative methods and record data in linguistic forms. They examine how people use signs and symbols to create and infer meaning. Interpretive scholars use experiments, interviews and surveys to test theories. Additionally, text analysis and ethnography help to search for meaning. Chapter 3: Weighing the words: Symbolic Convergence Theory ( Ernest Bormann) Summary of theory: The theory offers a method to look at small group interaction and states that cohesiveness is achieved if members of a group share similar fantasies. In this theory fantasy refers not to fictional stories but to stories or jokes that contain or reveal emotion. It includes events from a group member’s past or an event which might happen in the future. However, itShow MoreRelatedSummary Communication Theory13076 Words   |  53 PagesIntroduction to Communication Theory: Course Summary Chapter 1: Launching your study What is a theory? What distinguishes a good theory from a bad theory? A theory is a set of systematic informed hunches about the way things work. A good theory goes beyond accepted wisdom and offers explanations and speculations about phenomena. Additionally, a good theory consists of a system of concepts which means that the theorist were able to make connections among his ideas. A theory tends to shape our perceptionRead MoreThe Art of Personal Evangelism1175 Words   |  5 PagesChristian and the Church for the importance of personal evangelism. Also, He wants to approached the point of the scarcity of quality evangelism from North American churches, and address the foundational elements of personal evangelism, outline theories of communication, and overview techniques. About the Arthur of this book â€Å"The Art of Personal Evangelism†, the Arthur is Will McRaney. Will McRaney having served a variety position of evangelism. He earned his Ph.D. in Evangelism from New Orleans BaptistRead MoreApples Corporate Strategy2270 Words   |  10 PagesUniversity of West London Corporate Communication Strategy of Apple Course: MSc International Business Management Lecturer: Amerjit Walia Student: Chidi Nlewedim (21159696) Contents Summary 3 Introduction 4 Corporate Communication Strategy 5 External Communication 6 Internal Communication 7 Human Resource Management 8 Corporate Image, Identity and Reputation 9 Conclusion 10 References 11 Summary In our everyday lives, communication is very important in human interactionRead MoreRelational Dialectics Theory Essay2542 Words   |  11 PagesComparing relationships to unicycles seems strange or unlikely, however the constant strive for balance against opposing forces is a perfect description for relational dialectics theory (Griffin, 2009). Barbara Montgomery, an interpersonal communication scholar, describes riding a unicycle as a task of contradicting forces, constantly pulling against each other in a tug-of-war motion. The best way to control the wheel is by the constant changes in movement, adapting one way or the other, to maintainRead MoreThe Effect Of New Media On The Position Paper1705 Words   |  7 Pagesoutlines what stance the nation will be taking on an issue in question and is brought before foreign nations as a declaration of intent. In recent years, the rapid evolution of â€Å"new media†, defined by Anne Frances Wysocki as â€Å"†¦networked digita l communication technologies†¦Ã¢â‚¬  (1), have changed the way in which people all over the world communicate with one another. The widespread use of the Internet has influenced the development of new genres, such as the blog post and tweet, as well as the decline ofRead MoreAnalysis of International Communication and Globalization by Ali Mohammadi1028 Words   |  5 Pagesvariety of disciplines. In the field of International communication, the process of globalisation is not only about the emergence of huge transnational corporations. It also implies changes in communication policies and their impact on cultural autonomy and identity not only in weaker nations but in the most powerful ones as well. It is in this context that International Communication scholars are forced to rethink their existing theories of the free flow of information, the rapid growth of informationRead MoreMarketing Strategy Concepts, Methodology, And Theory1350 Words   |  6 PagesIn this part, related literatures about marketing strategy concepts, methodology, and theory, are reviewed. These concepts, theory and methodology are the foundations of research design of this work. 2.1 Marketing strategy The material world is objective while the people’s psychologies are very subjective. The same concepts from different people may mean different implications. The concepts of strategy tend to be used in many scenarios and embody different meanings. The marketing strategy alsoRead MoreThe Success Factors Of Multinational Corporations1272 Words   |  6 PagesMindset. In the following chart is a summary of these skills and techniques of a manager in MNC in contrast of a manager with a local presence: Skill/Technique Global Management Local Management Culture Sensitivity ï‚ · The ability to understand different cultural contexts and viewpoints ï‚ · Adapts to different cultures ï‚ · Manage diverse teams ï‚ · Do not have to deal with different cultures ï‚ · The awareness of the own culture is not a critical skill to have Communication ï‚ · Knowledge of a foreign language ï‚ ·Read MoreTeam Development Process And Steps1596 Words   |  6 Pagesdeveloping several activities, and others. The theory developed by Bruce Tuckman reveals the fact that team development is a process that involves steps like forming, storming, norming, performing, and adjourning. This model reveals the principles used by most companies in their team development process (Chapman, 2009). The theory developed by Donelson Forsyth identifies the principles that explain how groups tend to form. In accordance with this theory, successful groups are formed based on a seriesRead MoreHabermass Notion of the Colonization of the Life-world Essays1047 Words   |  5 Pagespresented his theories of colonization of the life-world based on classic theorists, including such sociologists as Weber, Durkheim, Parsons, and Mead and Marx. At the heart of his theories was communication. Habermas believed the main problem with society was not how to control it but how to maintain communicative action, believing that societies have become increasingly impaired or â€Å"colonized†. Habermas called this the â €Å"colonization of life-world by systems†. The first part of Habermas’s theory is concerned